toffeelabs
Early stage • Legal/Professional Services • Built on Google Cloud

ToffeeLabs, your AI native Client Relationship Management Co‑pilot.

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Built on Google Cloud (EU hosting • Cloud Run & Cloud SQL) and powered by Gemini on Vertex AI

Founded by Michael Strubel, Heiko Altrichter, and Rich Holloway

What our product delivers

Our product transforms everyday interactions into actionable insights and automation that simplifies and optimises relationship management

By Ingesting email/calendar data (with consent), our AI driven co-pilot analyses relationship signals and actively learns, predicts and recommends next best actions - so any professional can spend less time on admin and more time on making their relationships stick.

We are a EU-hosted, data privacy first company that aims to provide category defining technology, simplicity and fun.

Who we’re for

  • Any professional who depends on the stickiness of their relationships to run their business

Why it matters

  • Never miss an opportunity to use your data to pro-actively engage your relationships
  • More automation less manual admin - no more logging data, more time analysing outcomes
  • Privacy you can rely on. EU server hosting, Read-only ingest and least-privilege access by default, GDPR at our core

Team

Michael Strubel — CEO

Michael Strubel

Law firm expert (fully qualified lawyer, 10+ years); former General Counsel (acquired scale‑up); experienced leader & company builder.

LinkedIn

Heiko Altrichter — CTO

Heiko Altrichter

12+ years tech leadership; Cambridge‑educated serial entrepreneur; former CTO of Mawdoo3; contributed to Saudi Vision 2030; studied and worked in Silicon Valley; grew and exited multiple startups on three continents.

LinkedIn

Rich Holloway — COO

Rich Holloway

20 years experience across operations, data analytics, partner relationships and risk. Former VP Operations (acquired scale‑up); experienced leader, company builder and strategic executor.

LinkedIn

Contact & Imprint

ToffeeLabs GbR
Michael Strubel, Richard Holloway, Heiko Altrichter
Am Lokdepot 12
10965 Berlin
Deutschland
E‑Mail: info@toffeelabs.ai

Privacy

Short version

If you email us, we’ll receive your name, email address, and message. We use this solely to reply. We don’t sell your data. EU hosting. You can request deletion anytime at info@toffeelabs.ai.

Privacy policy

Controller: ToffeeLabs GbR, Berlin, Germany. Contact: info@toffeelabs.ai.

Data we process: Only what you provide (e.g., name, email, message) when contacting us. No analytics cookies; basic server logs for security (IP, user-agent, timestamps) retained max 30 days.

Purpose & legal basis: Responding to inquiries and legitimate interest in operating the site (Art. 6(1)(f) GDPR).

Storage & location: EU‑based hosting/providers. Emails retained while relevant to the conversation or required by law.

Your rights: Access, rectification, deletion, restriction, portability, and objection. Contact info@toffeelabs.ai. You may lodge a complaint with your local authority.

Third parties: Email + hosting providers necessary to operate this site. No sale of personal data. No automated decision-making.

Updates: We may update this policy and will change the “Last updated” date below.

Last updated: 08 Oct 2025